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Nowadays marketing is everything with a brand, and the market where this is no more relevant, is that of the Sporting Good Manufacturer's. This showcase will focus on probably the biggest sports brand in the world, Nike. They sponsor some of the biggest sports stars the world has ever seen, and combine all sorts of design and creativity in their projects - completed out by some of the greatest designers to this day and age. Nike are always at the forefront of the trends, and their TV commercials especially are normally trend-setters.