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Since about 2010, Jake Mize had been playing with the idea of starting a small t-shirt company. His main goal, just like most other small t-shirt brands, is to provide a high quality product at a very reasonable price and to make sure that the overall customer experience is as enjoyable as possible. Jake had originally started outsourcing the designs to a couple of illustrators to help grow the brand and bring exposure to artists that were maybe not so well known. But, being a designer himself, Jake's own designs quickly became his preferred creative outlet.
Creating a clothing brand seems like a natural progression for many graphic designers. And I am no exception to that rule. I’m always inspired and motivated by the work of others in any medium whether it be, graffiti on walls, cool tees, or amazing illustrations. This prompted me to start my own clothing brand, Betifon. My goal was to create a creative lifestyle brand that focused on image heavy colorful concepts that would get people hyped and excited. Creating inspiration through creativity is the mission.