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Sport Brand Marketing: “Adidas” Posters and TV Commercials

This is the second sport brand marketing post in the series, following up on a similar article focusing on "Nike" posters and commercials. This time we are focusing on another major player in the sports industry, Adidas.

Adidas has became a major force in the sporting world, none more so than in football where they have some of the biggest names, if not the biggest name in the industry; David Beckham. Over the last few years they have became a far larger brand, now focusing on becoming a fashion line on top of just sport wear, allowing them to involve non-sporting celebrities.