Vintage vs Modern: Chocolate Bar Wrappers and Packaging

posted by Paul Maloney with the tags: "", "", "" .
Vintage vs Modern: Chocolate Bar Wrappers and Packaging

Food packaging is something we don’t generally take much notice of because it is something we see everyday, even though some food wrappers have an incredible design and great typography.

Over the years packaging has totally changed, although some brands have only gone through very minor changes and haven’t moved away from the original typeface and/or design they originally launched with many years ago.

This showcase presents the vintage and modern packaging of a small selection of some the worlds most known chocolate bars.

Showcases ~ 8 comments read more...

Topic bar

old – image source: Flickr
new – image source: Flickr

Snickers

old – image source: Flickr
new – image source: Flickr

Curly Wurly

old – image source: Flickr
new – image source: Flickr

Mars Bar

old – image source: Flickr
new – image source: Flickr

Twix

old – image source: Flickr
new – image source: Flickr

M&M’s

old – image source: Flickr
new – image source: Flickr

Milky Bar

old – image source: Flickr
new – image source: Flickr

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  • Ali Designs

    OMG!! Look at the prices!! >.<

  • Olivier FAURAX

    Most of old packaging use only 1-2 colors for print, and lots of them use some red.

  • Dan

    Haha, I like this post :D The prices are fantastic, 5 and a half pence!

  • ash kingston

    Great post guys , loving the old mars wrapper :) keep the good posts coming

  • Emma Websdale

    Great post callum, its so strange to see the prices so low for chocco!

    I completely prefer the classic milky bar wrapper though!

  • Colin Irwin

    The chocolate was far nicer then too!

  • Web Designers

    very interesting to see the progression the brand takes

  • El packaging a través de la historia: s.XXI (XV) « HeliopolisBlog

    [...] Vintage vs Modern: Chocolate Bar Wrappers and Packaging [...]

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